Building a Culture of Philanthropy
7. Shadow a member of your program staff for several hours or even a day.
8. Think outside of the proverbial box. Recently I attended a United Way branding workshop on behalf of a client. Among the participants, I was delighted to see that one organization had sent program staff in lieu of marketing or development staff. I spent some time chatting with the program staffers, and it was clearly an eye-opening experience for them in terms of how they could better share their own work with their development department.
Pamela Grow is the publisher of The Grow Report, the author of Simple Development Systems and the founder of Simple Development Systems: The Membership Program and Basics & More fundraising fundamentals e-courses. She has been helping small nonprofits raise dramatically more money for over 15 years, and was named one of the 50 Most Influential Fundraisers by Civil Society magazine, and one of the 40 Most Effective Fundraising Consultants by The Michael Chatman Giving Show.
