Building a Culture of Philanthropy
9 ways to ensure your program isn’t operating in constant nickel-and-dime crisis mode.
How do you know that your organization has embraced a culture of philanthropy?
- Everyone understands the need to raise money and is willing to do what it takes to support the effort, regardless of his or her role in the organization.
- Everyone represents the organization — and everyone helps identify potential new friends.
- Everyone can articulate a case for giving and how a gift will be used.
- All of your internal processes are donor-centric.
- You welcome donor visits to your offices and program sites.
- Everyone takes turns welcoming at the front desk and phoning donors.
- Your executive director sees him/herself as the face of the agency.
- The executive director is 100 percent committed and personally involved in fundraising.
- Your organization's clients and donors are viewed as experts in how the organization carries out its mission and are regularly invited to share their stories.
- 100 percent of your board members contribute financially.
What are some signs that your organization hasn't embraced a culture of philanthropy?
Pamela Grow is the publisher of The Grow Report, the author of Simple Development Systems and the founder of Simple Development Systems: The Membership Program and Basics & More fundraising fundamentals e-courses. She has been helping small nonprofits raise dramatically more money for over 15 years, and was named one of the 50 Most Influential Fundraisers by Civil Society magazine, and one of the 40 Most Effective Fundraising Consultants by The Michael Chatman Giving Show.
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