A Blast From the Past: 25 Tips for Better Fundraising Copy (January 2010)

1. Write the call to action before you do anything else. It's very un-Zen to say it, but fundraising is more about the destination than the journey. You're going to arrive a lot more successfully when you know exactly where you're going.

2. Think of 25 reasons why a donor should give to you. Then, get rid of all the reasons that are about you and not the donor.