A Blast From the Past: 25 Tips for Better Fundraising Copy (January 2010)

5. Show, don't tell. You've heard this in every creative-writing class you've ever taken. It's good advice. It's easy to assert that something is sad, or great, or special, or cutting-edge. It's more persuasive to give the facts that add up to those things.

To read the full article and see the other 20 tips, click here.