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Fairleigh%20Dickinson%20University<%2Fa>'s%20strategy%20and%20results,%20and%20my%20recommendation%20of%20a%20four-step%20process%20to%20bring%20marketing%20and%20fundraising%20into%20a%20productive%20partnership.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Fa-blast-from-past-4-steps-productive-partnership-april-2012%2F" target="_blank" class="email" data-post-id="1811" type="icon_link">
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Unfortunately, that's the situation in most nonprofits where a single person doesn't wear both hats. As fundraising expert Mal Warwick told me recently, when marketing and fundraising teams remain stuck in their respective corners, the disconnect becomes a huge obstacle to building strong relationships and raising money. But there are ways to surmount this obstacle. Fairleigh Dickinson University broke out of this pattern via a deliberate, well-articulated restructuring. Here's FDU's strategy and results, and my recommendation of a four-step process to bring marketing and fundraising into a productive partnership.
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Nancy Schwartz
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