A Blast From the Past: 45 Easy Ways to Cultivate High-Value Donors

By Karen Climer

FundRaising Success published its first issue in November 2003, which makes this our 10-year anniversary year. To celebrate, we'll be taking a look back at past issues throughout the year.

Like it or not, the majority of our major-gifts prospects simply are not impressed with our technical knowledge. Instead, they want a birthday card, a phone call or a heartfelt thank-you. Below are 45 ways to nurture your higher-value donors:

1. Send your donors birthday cards.

2. For milestone anniversaries, send flowers.

3. Send holiday cards.

4. Invite them on tours of your facility. Have someone who benefits from the organization’s work on hand to say thank you.

5. Have someone who benefits from the organization’s work call donors.

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