A Blast From the Past: A Look Inside the Outside (April 2006)

Following is a round-up of strategies and techniques to show you what’s working in the industry, and what might work best for your organization.

One size doesn’t fit all
The envelope still dominates nonprofit direct mail, according to Paul Bobnak, director of the Who’s Mailing What! Archive. But the size carrier an organization uses often can be a toss up.