A Blast From the Past: Boo! Don’t Scare Away Your Donors (November 2011)

Lack of planning and strategy
If you don't know where you want to go, then any road gets you there. Without a plan, you spend every day reacting to the crisis du jour and never really move your fundraising efforts forward. Having a plan is critical to the success of your organization. It doesn't have to be a Pulitzer Prize-winning document, but it does need to provide goals and direction for your organization. Remember, people don't plan to fail. They fail to plan.