A Blast From the Past: Branding, Fundraising Living in Harmony (July 2011)

At this point, if you're lucky and/or there are smart people with clout in your organization, you test your fundraising against brand-compliant fundraising. You know, the pretty colors, modern design and complete alignment with the abstract values articulated by the brand experts. This soon reveals the scope of the financial catastrophe that awaits if you follow the brand experts. So you stop listening to them.