A Blast From the Past: Can You Smell the Change? (February 2011)

FundRaising Success published its first issue in November 2003, making this our 10-year anniversary year. To celebrate, we're running stories from past issues throughout the year.

Let's accept that people are not really rational. We all know we probably should drink alcohol less, eat fewer processed foods, cut down on caffeine, take more exercise and, damn it, call our mothers more often. We all know we should do these things to improve our lives and those of others — but we don't.

I'm not sure that organizational change as business as usual is any different. It should be a natural part of our business model as a gradual proactive evolution. (The Japanese have a word for it — kaizen.) Every CEO, whether in a charity or commercial setting, talks about it. But the reality is that most organizations — charities or commercial — find it difficult to adopt that adaptive paradigm.

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