A Blast From the Past: Elements of a Great Fundraising Offer (September 2009)

FundRaising Success published its first issue in November 2003, which makes this our 10-year anniversary year. To celebrate, we'll be taking a look back at past issues throughout the year.

When you raise funds, you're selling a "warm glow." Fulfillment of a religious or social obligation. A sense of significance. The most tangible thing you have to offer is a tax break, which most donors actually don't care about very much. To get right down to it, you're selling almost nothing.