A Blast From the Past: Hot Copy to Melt Hearts During the Cold Months (August 2011)

Even so, you still have time to take a step back and really think about how to reach your donors during those tricky months when they're bombarded by requests for money. How might you best get their attention and then hold it with the copy you write?

More and more, people read less and less. Thank you, Internet. So whether it's a direct-mail piece, e-mail message or integrated campaign, you need to get to the heart of the matter as quickly as possible to not only get your readers' attention, but also to get them to make donations.
Click here to read the rest of the story.