A Blast From the Past: How to Lose Your Major Donors (May 2008)

For reasons you haven’t yet figured out, Uncle Jeff’s No. 3 generates twice the revenue of any of the others. Month in and month out, restaurant No. 3 is pouring revenue onto your bottom line.

What does a smart franchisee do? One thing I’m sure you won’t do is make big changes to Uncle Jeff’s No. 3. It’s the one where the formula works best.