A Blast From the Past: Innovation + Integration = Impact (June 2010)

By Kyla Shawyer and Tom Harrison

Tom: We believe that successful nonprofits need a truly diversified fundraising program. Two reasons: (1) Just as we all need a diversified investment strategy for our retirement, nonprofits shouldn't put all their eggs into one fundraising basket, and (2) a strong, diversified fundraising program is one in which various channels will actually strengthen each other. The results are larger than the sum of the parts.

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Kyla Shawyer Author's page

Kyla Shawyer is CEO of The Resource Alliance, curator of the International Fundraising Congress.

Tom Harrison Author's page

Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.