A Blast From the Past: Return to Sender (November 2006)

As e-mail is given a larger chunk of space in the fundraiser’s toolkit, organizations are learning that you can’t just hit “send” and hope for the best. Even more than that of physical postal addresses, the e-mail universe is a fluid, soupy milieu where inhabitants can change identities on a whim and contact information has the lifespan of a snowflake in August.