A Blast From the Past: S(p)ending Money to Make Money (August 2010)
Some organizations mail coins to signify the importance of every penny raised.
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It's your nickel
The remaining 40 cents arrived mostly one nickel at a time. Leukemia & Lymphoma Society, Mothers Against Drunk Driving, Paralyzed Veterans of America (PVA) and Veterans of Foreign Wars (VFW) each sent me a nickel, attached to a sheet of address labels. They all phrase their messages slightly differently but use the coins to "make a point." The Leukemia & Lymphoma Society says the least about the nickel, but it's still central to its offer from the "How can 5¢ save a child's life?" envelope teaser to the "Let me tell you …" headline inside.
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- Companies:
- Mothers Against Drunk Driving
Kimberly Seville
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