A Blast From the Past: TuDiabetes.org Builds Support Through Community (February 2010)
So how does a small, grassroots organization raise money with this networking thing again? The site's homepage has at least three "above the fold" ways to donate and occasionally features the classic fundraising thermometer highlighting specific initiatives. Many of these donating options are built in to the site's masthead so they follow you wherever you go in the site. They follow most of the best practices for online fundraising — running campaigns, using banners, contrasting colors for donate buttons and more.
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
