A Blast From the Past: Weather Is Fine ... Wish You Would Give (March 2007)

FundRaising Success published its first issue in November 2003, which makes this our 10-year anniversary year. To celebrate, we'll be taking a look back at past issues throughout the year.

Nonprofit organizations face numerous challenges in today’s competitive environment, including limited operating budgets, particularly for marketing, and a flood of organizations vying for the public’s charitable dollars. Donors are extremely selective with their contributions and might only donate to one or two organizations annually that speak to their personal sentiments, interests and demographic.

Therefore, nonprofits can benefit from taking proactive measures to analyze the psychologies of their financial contributors and leverage this information to develop highly targeted marketing campaigns.