A Blast From the Past: Weather Is Fine ... Wish You Would Give (03/2007)

By Keith Goodman

But not all direct mail is created equal. To get the most out of this proven fundraising medium, nonprofits must filter through numerous options to choose the most appropriate vehicle. Industry experts such as the DMA report that postcards have the highest read rate among all types of direct mail (Source: 2005 DMA Statistical Fact Book).