A Blast From the Past: 20 Ways to Be Donor-Centric (March 2011)

Today's donors are more demanding than ever. But they're really not demanding anything you don't already know how to give or do — or should already be giving or doing.

1. Receipt promptly

If your donors are waiting weeks or (heaven forbid) months for receipts, your message to them is loud and clear: Your gift doesn't matter. Aim for 24-hour turnaround, 48 hours at worst.