A Blast from the Past: 3 Things Your Donor Doesn’t Give a Hoot About (September 2008)

In the September 2008 issue, copywriter Willis Turner (who currently writes the Outside Counsel blog for FundRaising Success — see today's post here) wrote about "3 Things Your Donor Doesn’t Give a Hoot About." The bad news? "Sorry, Charlie, but it starts with you," Willis warned.