A Blast From the Past: After the Acquisition (August 2007)

FundRaising Success published its first issue in November 2003, which makes this our 10-year anniversary year. To celebrate, we'll be taking a look back at past issues throughout the year.

In the August 2007 issue, fundraising copywriter Lisa Sargent authored the article "After the Acquisition," which cautioned that follow-up communications actually can sabotage repeat giving, and offered ideas on how to make sure that doesn’t happen.