A Blast from the Past: Gather Ye Data — Just Be Sure to Use It Well (August 2008)

FundRaising Success published its first issue in November 2003, which makes this our 10-year anniversary year. To celebrate, we'll be taking a look back at past issues throughout the year.

In the August 2008 issue, creative consultant Kimberly Seville wrote in her DM Diagnosis column, "Gather Ye Data — Just Be Sure to Use It Well," that, "When [fundraisers] demonstrate with every direct-marketing campaign that we do care to know [donors], and when we use what we know to show we’re paying attention, we prove to each donor individually that he or she matters."