A Blast from the Past: What They Get Is Key to Why They Give

By Margaret Battistelli Gardner

FundRaising Success published its first issue in November 2003, which makes this our 10-year anniversary year. To celebrate, we'll be taking a look back at past issues throughout the year.

In the September 2008 issue, Katya Andresen, then vice president of marketing at Network for Good, advised readers to "be sure your donors know exactly what the benefits of giving are" in her To the Point column, "What They Get Is Key to Why They Give."

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A Blast from the Past: What They Get Is Key to Why They Give (September 2008)