Rebuilding a Home (Page)

But they also agree that the home page has a lot going on graphically and lacks a unified design. For example, RTA uses four or five fonts on the page. When it comes to Web site design, Street says, the simpler, the better.

While the information on the home page is relevant, it isn’t all placed in the most logical manner, the pros say. The entire right fifth of the home page and drill-down pages is occupied by large, unlinked logos for supporters such as Countrywide Financial and Freddie Mac. Street recommends RTA list these supporters at the bottom of the page and make their logos smaller.