Rebuilding a Home (Page)

“I know that those organizations give money, but I think giving up that much of your home page … crowds out a lot of other important information,” he says.

Allen suggests switching placement of the logos with that of the sign-up for the organization’s e-mail list, which appears at the bottom of the page. Another disruptive element is the oversized “thank you” banner at the top of the page, the experts agree. Not only does it push more important content farther down the page, but rotating photographs in the banner and a static photo above compete for visitors’ attention.