Rebuilding a Home (Page)

Including prominent “volunteering” and “donate” buttons above the fold on the home page and each drill down page is excellent, but it takes three clicks to get to the donation page. And when visitors click on the “volunteering” button, they are taken to an intermediate page that includes another link to the downloadable volunteer form but no information about volunteering. Esslinger says if a visitor is interested in volunteering or donating, he should be taken directly to a page that allows him to immediately take action in one click.