A Complete Package

First, the 6-inch-by-9-inch full-color, glossy outer envelope announces that inside the mailing are details about a free bird feeder, and displays a picture of said gift. The 5.5-inch-by-8.5-inch reply slip features a detachable, cardboard, personalized temporary Audubon membership card. Copy next to the card informs recipients that a gift of as little as $15 entitles them to all the benefits of membership and the free bird feeder. The benefits of membership are listed on the back of the reply, including a subscription to “Audubon” magazine, and access to Audubon camps, workshops and travel opportunities.