A Complete Package

A three-paragraph, 5.5-inch-by-8.5-inch folded lift note from NAS’ president reiterates consumers’ need for the information Audubon provides in the seafood guide and other resources, and Audubon’s need for recipients’ financial support.

It’s a hefty mailing, between the benefits offered and its solid message. Granted, the National Audubon Society has the good financial fortune — which many small organizations don’t have — to be able to offer so many benefits. But kudos are still due for a direct-mail package that does a great job pulling all of these elements together and connecting them to its mission and brand.