A Conversation on Integrated Marketing and Fundraising, Part 1

[Editor's note: This is part 1 of a three-part conversation on integrated marketing and fundraising with members of the fundraising sector's newly formed Integrated Marketing Advisory Board.]

Last month, 12 key players in the fundraising sector joined forces to create the first-ever Integrated Marketing Advisory Board (IMAB). With integration engulfing every aspect of life from retail to communications to nonprofits, the participating organizations — Amergent, Avalon Consulting Group, Barton Cotton, CDR Fundraising Group, Convio, Donordigital, Grizzard Communications, hjc, Merkle, Russ Reid, SCA Direct and Thompson Habib Denison— are committed to pooling resources and providing a sounding board for fundraisers and organizations of all shapes and sizes to address the issues that arise around creating a truly integrated experience.