A Conversation on Integrated Marketing and Fundraising, Part 1

FundRaising Success: How did the Integrated Marketing Advisory Board come about?
Michael Johnston: The practical spark came from Convio founder Vinay Bhagat reaching out to partners and collegial friends to say there's a gap in knowledge around integrated marketing in the sector — would people want to come together and collaborate on creating new material, filling in gaps? That's the practical spark. … I was talking to Steve MacLaughlin from Blackbaud, and he wanted to hear how and why this was happening. His quote I think is true: "The alternative is zero."