A Conversation on Integrated Marketing and Fundraising, Part 1

In the commercial sector, there's the acronym IMC [integrated marketing communication], integrated marketing approaches, there's been an MBA in integrated marketing in the commercial world for a number of years. But in the nonprofit sector, and it makes sense — we have limited budgets, limited resources, only so much time to put together business rules and best practices — organizations just haven't been able to create good curriculum to help and guide organizations to do this better.