A Conversation on Integrated Marketing and Fundraising, Part 1

FS: What do you see as the IMAB's role?
MJ: At the beginning, our role is really to be a spark. By bringing agencies together, it means we can bring resources to bear; we can assign these resources to collect information (case studies). Because there are a lot of agencies here, it means there's lots of clients and lots of comparative knowledge already at our fingertips. We really want to be the spark to a further conversation. In the beginning, it's only going to work if you have organizations who bring the comparative experience. They can move corporate resources to say we're going to assign people to collect this, analyze and then get it up for conversation and stimulate the sector. So it's really the beginning of the beginning.