A Conversation on Integrated Marketing and Fundraising, Part 1

Sara Spivey: At minimum, if we did nothing but just share what each one of those members is doing in some of these areas with practical applications of how people think about integrated marketing, we've already advanced the ball. To me, that's kind of the table stakes. There's so much more we can do, but just the fact that, if you think about a nonprofit that may work with one agency or vendor over time, we can only provide so much perspective based on what we see. Well, if you add 11 more agencies to the fray and potentially over time more vendors and potentially over time maybe even some nonprofit participants, you just open up the funnel of collective wisdom and collective experience to be shared. The first year here it's, "Let's all share what we know, because it's a lot, and then figure out how you build on it as a group."