A Conversation on Integrated Marketing and Fundraising, Part 1

We're going to start as agencies, and competitive agencies, to collaborate on foundational research and foundational thinking to fill in gaps and to create something that the NGO sector can use — and this isn't going to be ultimately successful and transformative without us opening up the conversation over time. We want people collaborating, co-editing, pouring lots of material into this place beyond the initial agencies getting good material up, starting to build the foundation. Then we want to stimulate, engage and pour in lots and lots of different participants into this over time. That means we've got to do it right at the beginning, but everyone takes responsibility of this over time.