A Conversation on Integrated Marketing and Fundraising, Part 1

FS: How vital is collaboration in the sector, especially in this day and age?
MJ: We're hoping that our collaboration is going to set an example — we're not going to teach others how to collaborate — but that NGOs see that they too can do this. I've been doing this almost 25 years in fundraising, and I seem to see a lot of organizations tightening up and being very proprietary. They used to share more. That seems to be running counter to what you see in other verticals. In science research and development and other commercial areas, there's more collaboration, and in some ways I see less collaboration in our sector. So I hope this is a good example and starts to get NGOs thinking they can collaborate on knowledge development in integrated marketing, let alone other areas.