A Conversation on Integrated Marketing and Fundraising, Part 2

[Editor's note: This is part 2 of a three-part conversation on integrated marketing and fundraising with members of the fundraising sector's newly formed Integrated Marketing Advisory Board (IMAB). Click here to view part 1.]

Here, FundRaising Success continues its conversation with IMAB Chairman Michael Johnston, founder and president of Hewitt and Johnston Consultants (hjc), and IMAB member Sara Spivey, chief marketing officer at Convio, about the role of the IMAB and the importance of integrated marketing and fundraising in today's landscape.