A Conversation on Integrated Marketing and Fundraising, Part 2

Then another challenge is a lack of practitioner case studies. You see in the sector as soon as someone — say [the Humane Society of the United States] and Geoff Handy — comes out with some integrated testing, they're the kind of organization that likes to share. People grab on to that. They're so few and far between — well thought out, integrated case studies — that people are just scrambling to get them and read them. We want to see more of that out there.