A Conversation on Integrated Marketing and Fundraising, Part 3

FS: What are the next steps the IMAB is taking to address integration in the sector?
MJ: It's all about content. With the agency partners, with the advisory board partners ready to go, they're all contributing original content to kick things off, and now we're agreeing on the gaps — where are the gaps that we can help fill in at the beginning. Then people are enthusiastically putting their hands up to say I'm going to take a crack at that gap and start collecting material and get that up.