From the Hart

It’s safe to say Benjamin Hart is a fan of direct mail. In his book, “Fund Your Cause With Direct Mail: Secrets of Successful Direct Mail Fundraising,” Hart takes a comprehensive look at the benefits of direct mail and how they can be harnessed to capture more funding for nonprofit organizations, tracing everything from the role direct mail had in the American Revolution and in strengthening democracy, to the importance it plays in conjunction with the Internet.

Rife with rules, secrets, principles and case studies on how to create direct mail that persuades people to rally around and donate to an organization’s cause, this 300-plus-page book takes an in-depth look at the economics of direct mail, the fundraising letter, maximizing your housefile and Internet fundraising.

“Direct mail,” Hart writes, “allows the average person to influence events by tapping into an organized effort involving the mobilization of thousands, hundreds of thousands, or even millions of like-minded individuals: average people who share a common goal.”

(Jameson Books Inc. 800.426.1357)