A Dozen Year-End Fundraising Ideas

9. Speaking of 800 numbers … by a show of hands, how many organizations are optimizing their inbound donor-services efforts? When a supporter calls to change an address or ask a question, are you inviting him or her to make a donation to your current campaign (or renew his or her membership)? Do you invite the donor calling to give $25 to increase it to $30? Consider whether your call center/donor-services group is staffed during the last week of the year when so many people choose to make year-end gifts. If not, think about changing that now.