A Dozen Year-End Fundraising Ideas

10. Of course, we shouldn't forget outbound telemarketing in year-end fundraising campaigns. Data is king here. The most successful telemarketing programs — especially those around year end — include prospects who have made telemarketing gifts in the past or who are new to the organization. As mentioned here and in earlier columns, telemarketing is a great tool for converting new online constituents as part of an onboarding series. This holds true at year end too!