A Dozen Year-End Fundraising Ideas

11. As for social media, like mobile, don't expect too much here, but maximize what you can get. Reinforce your fundraising messages through social with your posts and tweets. We've found promoting catalogs and symbolic gift centers often do better than traditional donation asks, so put a little extra effort into these. Have a cool year-end video, contest or other engagement idea? Perfect for a social-media push. Remember, many if not most of your "likers" and followers in social media are also on your e-mail list and frequently donors, too. So don't pass by these opportunities to engage them. Now we don't recommend dedicating too many hours of staff time to this, but if you are updating your own Facebook status, why not do the same for your organization?