A Dozen Year-End Fundraising Ideas
No, it's not too early to start thinking about your giving-season strategy.
12. Bring it home. To your homepage that is. What do potential donors see when they visit your homepage? Will they understand your work and the urgency around their year-end gift? Can they donate easily? Consider embedding a donation form on your homepage with a compelling case for support … use a light box to drive donations during those critical final weeks. Consider doing some homepage optimization testing in advance to maximize both donations and e-mail sign-ups during this critical period.
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