A Dozen Year-End Fundraising Ideas

Well, the same holds true for year-end fundraising.

Yes — you read that correctly. No time like the present to start your year-end planning. To get you going, our early Christmas gift to you is some new ideas (and a couple of old ones) to make this year even better than last — maybe your best ever!

1. Trying to determine what issue or theme to focus on for this end-of-year campaign? No time (or funds) to do a formal test in the mail? Try a head-to-head message test in e-mail, on your website and potentially on the phones. Keep in mind the audiences across channels are not identical and you won't have the Dec. 31 deadline to drive responses. However, when deciding whether to focus on sea turtles or polar bears, on helping villagers in Somalia or Haiti, the winning issue in the fall is typically the best for rollout across channels at year end. And this is a great way to do a cost-efficient test!