A Dozen Year-End Fundraising Ideas

3. If you've read past columns, like May when we talked about targeting online activists in the mail or March when we profiled an organization having success converting online activists on the phones, you may have already tested some of these strategies in your own program. Year-end fundraising is ripe for rolling out those successes or tweaking for improved results. One caution: Long-time activists who have never donated are not often good prospects for mail or phone conversion.