A Dozen Year-End Fundraising Ideas

4. Of course, in the last few years, online fundraising has played a larger role in driving last-minute gifts. So now is the time to build your activist/e-subscriber file so you have more people to talk to at year end. Paid acquisition sources like Change.org and Care2 serve many nonprofits well (test before investing too much!). Others have found success in appending e-mail addresses to their offline donor files. Utilizing your Google Grant is a great way to acquire names, and carefully targeted Facebook ads work for some, too. And, of course, you should be asking for e-mail in every communication — direct mail, telemarketing (inbound and outbound), on your homepage, etc.