A Dozen Year-End Fundraising Ideas

8. There is fairly limited data and therefore limited reported successes in using mobile in your fundraising strategy, but it shouldn't be overlooked as a year-end fundraising channel. Constituents who provide mobile numbers are more valuable than those who don't. Text-to-give programs are popular (you know these — text SOMEWORD to 12345 and make a $5 donation on your cell phone) — but you're likely to get larger donations by directing your mobile subscribers to a mobile-optimized donation Web page or even to an 800 number to make donations over the phone. The real value here isn't in the direct donations, but rather in reinforcing the message in other channels.