A Friendly Mailing

This mailing from Eight/KAET, Arizona State University’s public radio station, is a membership renewal sent to the station’s Friends of Eight members that combines simplicity and friendliness in a way that is incredibly endearing.

The blue No. 10 outer envelope has the teaser, “We took a chance on you … ” and a simple, cartoon-like illustration of a man holding a pole and walking on a tight rope. Inside is an 8.5-inch-by-10.5-inch double-sided letter with a perforated reply slip at the bottom. At the top of the letter, just below the organization’s logo and address information, is the same image of the man on a tight rope, along with the headline “Each time we select a program to broadcast to you, we take what some people call a big chance … .”