A Friendly Mailing

The letter addresses the “friend” personally, even specifying the amount of his or her first gift, e.g., “Your gift of $40 was exceptionally generous … .” It talks about the station’s programming as chances that have been taken on behalf of its friends and connects this to its call for support: “We took the chance you would want the children in your life to view non-violent, non-commercial programs like Clifford the Big Red Dog, Sesame Street and Arthur. Most of all, we took the chance that our neighbors in Arizona would do their fair share.”